Television

Television

  • In India, television was introduced in 1959 & broadcasts started from Delhi in September 1959 as part of All India Radio’s services.
  • The first major expansion of television in India began in 1972, when a second television station was opened in Bombay.
  • In 1975, the government carried out the first test of the possibilities of satellite based television through the SITE program. SITE (Satellite Instructional Television Experiment) was designed to test whether satellite based television services could play a role in socio-economic development. Using a U.S. ATS-6 satellite and up-link centers at Ahmedabad and Delhi, television programs were beamed down for about 4 hours a day to about 2,400 villages in 6 states.
  • In 1982, India’s own domestic satellite service INSAT launched.
  • With the 1982 Asian Games which India hosted, Colour TV was introduced by state-owned broadcaster Doordarshan (DD).
  • In 1983 television signals were available to just 28% of the population, this had doubled by the end of 1985 and by 1990 over 90% of the population had access to television signals.
  • In 1991, Government launched a major economic liberalization program and saw the beginnings of international satellite broadcasting in India
  • By early 1992, nearly half a million Indian households were receiving StarTV telecasts. A year later the figure was close to 2 million and by the end of 1994, an estimated 12 million households (a little less than one-fourth of all television households) were receiving satellite channels.
  • By the end of 1994 there were 12 satellite based channels available in India.
  • In 1994, the government ordered Doordarshan to raise its own revenues for future expansion.

Presently 800 plus channels are  operating in India and more than 100 new TV channels are scheduled for launch in India over the next 12 months.